Vietnam's biggest listed firm, Vinamilk, and flag carrier Vietnam Airlines took action after the government alerted them to the issue of ads appearing alongside "toxic" content. Last month, the ministry identified 17 YouTube videos with content it said distorted historical facts, incited national hatred or was pornographic and would be illegal in Vietnam. Last week, the ministry threatened to fine companies whose adverts were posted alongside inappropriate YouTube videos and requested that Google remove them. The ministry was not immediately available to comment on its campaign against offensive material and the steps taken by social media companies or advertisers. Within Vietnam itself, YouTube and Facebook account for two-thirds of digital media market share in Vietnam, said Nguyen Khoa Hong Thanh, Operations Director at digital marketing agency Isobar Vietnam.

Source: Bangkok Post March 15, 2017 10:41 UTC